What I do
b2b growth marketing
Flexible marketing expertise for ambitious B2B brands
Hi, I’m Claire, a Fractional CMO and Growth Marketer working with ambitious B2B brands looking to scale.
As a Chartered Marketer with over 16 years’ experience I can provide marketing clarity and direction to help you elevate your brand, attract new customers and retain existing ones.
I partner with B2B scale-ups that need a growth engine; whether they’re moving into commercial maturity, preparing for a funding round or sale, or building teams that need interim leadership, upskilling, and go-to-market transformation.
I balance strategic guidance and hands-on execution – crafting compelling campaigns and content, optimising performance and measuring outcomes to deliver meaningful results.
Services
Fuel growth, one insight at a time.
Fractional CMO
Expertise on a retainer – I can work with you for a number of days a month to help you understand your customer, market and competitors and create a robust strategy to fuel growth. I also build teams or bring in agencies as required – leaving you with a fully functioning, optimised marketing engine.
Consulting
I work with scaleups and leadership teams to sharpen positioning, build go-to-market plans, and align marketing with business goals. Whether you’re launching something new or rethinking what’s next, I bring structured thinking and momentum to your strategy.
B2B Marketing and Demand Generation
I help optimise every stage of your marketing -from channel audits and persona-based messaging to lead generation, upsell, and win-back campaigns. My support covers PR, content marketing, events, and thought leadership, as well as competitor analysis, pricing strategy, and sales enablement. I also advise on marketing tech stacks, automation, SEO and website development to ensure your brand performs across every touchpoint.
Marketing Audits and Reviews
I start by getting under the skin of your current marketing. Through in-depth reviews and audits, I identify what’s working, what isn’t, and where opportunities lie. You’ll get a clear picture of gaps, strengths, and quick wins to build on.
Working with
B2B Scaleups
I help B2B scale-ups build the marketing foundations needed to move from early traction to sustained growth. That means creating the right positioning, messaging, and GTM strategy, while putting the processes, people, and tools in place to support scale.
Private Equity Portfolio Firms
I work with portfolio companies to accelerate growth and create enterprise value. My focus is always on delivering measurable impact that supports fundraising, exit, or long-term growth goals.
Marketing Agencies
I collaborate with agencies as a strategic partner, bringing senior-level marketing expertise to client engagements. By plugging into teams quickly, I provide insight and direction to drive results.
quick intro
What can I help you with?
Not sure what’s holding back your growth?
I take you through a clear process to uncover what’s holding your business back. By identifying the real growth blockers, whether in strategy, systems, or execution, we can move from guesswork to clarity and create a focused plan for progress.
what my clients say
Claire worked with our team at Eleven to reset our marketing programme. She was exceptionally diligent, highly organised, and instrumental in creating a new, effective structure for our marketing activities. I would highly recommend Claire to any medium‑sized business looking for an outstanding fractional marketeer.
Andy Evans
Investor, Partner, Blue14
FAQs
What does a fractional CMO do?
A fractional CMO (Chief Marketing Officer) provides senior-level marketing leadership without the cost of a full-time hire. I help businesses build growth strategies, run demand generation campaigns, and align marketing with sales, typically on a part-time or project basis.
How do I know if my business needs a marketing audit?
If your growth has stalled, leads aren’t converting, or your marketing spend isn’t delivering ROI, a marketing audit can highlight the blockers. I review your strategy, campaigns, data, and MarTech to uncover what’s working and what needs to change.
Do you only work on strategy, or do you execute as well?
I do both. I create the strategy, but I can also bring in trusted partners or work directly with your team to deliver campaigns, set up systems, and prove ROI.
Can you help with demand generation?
Yes – demand generation is one of my core strengths. I create campaigns that attract, nurture, and convert high-value customers, making sure your pipeline is consistent and measurable.
How quickly can you improve marketing performance?
Quick wins often come from tightening targeting, optimising campaigns, and improving tracking – sometimes within weeks. Bigger transformations, like building a demand generation engine, typically take 3-6 months to fully embed.
How quickly can you get started?
Typically within 2-4 weeks, depending on availability.
Do you work on a project basis or long-term?
Both. Some clients bring me in for a short, focused audit or growth plan. Others retain me as a fractional marketing leader to guide strategy and execution over several months.
What kind of businesses do you work with?
I work primarily with B2B scale-ups, private equity-backed companies, and agencies who need to accelerate growth. I also support founders, boards, and leadership teams preparing for the next stage — whether that’s fundraising, sale, or building a demand generation engine.
Consultation
Ready to grow your business?
Schedule your free consultation and let’s start growing your business.
ready to grow your business? 