Case Studies

My case studies show how I’ve helped scale-ups, agencies, and PE-backed companies diagnose blockers, design strategies, and deliver measurable results.

PushFar, a HR SaaS platform, backed by private equity, needed a structured demand generation function to scale into enterprise accounts of 1,000+ employees, while aligning marketing and sales.

Approach: I built a team and designed a full demand generation framework from scratch, set up strategic campaigns around mentoring culture, leadership, and digital transformation, and delivered SEO, paid, and content execution. I also built sales enablement tools, a unified content plan in Notion, and messaging aligned to its ICP.
Impact: The business gained clarity on pipeline generation, alignment between sales and marketing, and campaigns designed to deliver measurable ROI. Within 4 months of starting the demand generation strategy we increased leads by 70% and inbound pipeline contribution doubled.

Eleven Writing, a content marketing scale-up backed by private equity, wanted to strengthen its positioning and generate predictable inbound demand.

Approach: I supported the leadership team on growth strategy, built content clusters aligned to buyer pain points, and developed SEO-driven campaign themes. I implemented a new MarTech stack and repeatable playbooks.
Impact: Eleven sharpened its market positioning, built authority with high-quality inbound content, and increased lead generation by 80%.

TalkLife, a mental health SaaS platform and late-stage VC, needed to shift into enterprise markets (universities and NHS trusts) and prove its commercial model.

Approach: I developed a GTM plan for its TalkCampus product across the UK, US, and Australia, implemented HubSpot-driven inbound marketing, optimised landing pages and ads, and created a content strategy that boosted website traffic. I also introduced personalised, segmented email campaigns.
Impact: Lead generation increased by 23% in just three months, website traffic rose 35%, and email open rates improved by 27%, laying the foundation for enterprise-scale growth.

The Salocin Group, a tech and data consultancy backed by private equity, needed to accelerate growth across its brands and unify its positioning.

Approach: I introduced a data-led demand generation strategy, oversaw a full rebrand to bring multiple companies under one umbrella, and integrated three HubSpot instances into one. I also managed a team of four, executed 100+ B2B campaigns, and optimised AdWords and SEO to reduce PPC costs by 18%.
Impact: Marketing qualified leads (MQLs) grew 600% in less than a year, investor confidence increased, and the business achieved a stronger market presence under its new brand identity.