About

I’m Claire Harrison – a fractional CMO and growth strategist.

Over the last 16 years, I’ve supported founders, leadership teams, and investors across SaaS, services, and PE-backed businesses.

What I believe

Marketing should earn its place at the table by driving pipeline and revenue.

Focus beats complexity – growth happens when teams cut through the noise.
Scale-ups need results fast, but also the right foundations for the long term.
Marketing and sales only work when they’re working together.

How I work

I work alongside your leadership and teams to set direction, make the tough calls, and put the right strategies into action. That might look like:

Acting as a fractional CMO to bring senior-level leadership without the full-time hire.
Building a demand generation strategy that actually produces qualified leads.
Crafting a strategic narrative that brings consistency across sales, marketing, and investor conversations.
Aligning marketing and sales so there’s one shared view of what growth really means.

The challenges I often come across and can help with are:

Choosing the right GTM motions for your buyers

Growth stalls when your go-to-market approach doesn’t match how people want to buy – for example, pushing outbound sales when prospects prefer to self-serve. I assess your buyers, sales cycles, and product maturity, then design the right GTM motion and align teams so your strategy fits the market.

Sales and marketing alignment

If marketing delivers MQLs that sales won’t touch, or sales chases accounts marketing can’t support, growth slows and frustration builds. I create one GTM strategy with shared definitions, goals, and buyer journeys, underpinned by tools like lead scoring, CRM structure, and sales enablement content to bring both teams into alignment.

Clear positioning in the market

When you sound like everyone else, buyers can’t see your value and sales ends up competing on price. I run positioning workshops to sharpen your value proposition and develop messaging frameworks that become the backbone of your brand, sales conversations, and investor narrative.

Setting up or scaling demand generation

Campaigns, content, and ads often look busy but fail to create pipeline. I cut through the noise to identify the channels and tactics that truly engage your ICP, then build a demand generation engine that converts attention into measurable opportunities.

Let’s Talk

Whatever your marketing need, it all starts with a chat, get in touch and we can work out if we’re a fit.

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