About
I’m Claire Harrison, a fractional CMO and growth strategist.
Over the last 16 years, I’ve supported founders, leadership teams, and investors across SaaS, services, and PE-backed businesses – building the marketing foundations that make growth measurable, repeatable, and ready to scale.
My approach
What I believe.
Marketing should earn its place at the table by driving pipeline and revenue – not just activity. These three principles shape how I work with every client.
Focus beats complexity
Growth happens when teams cut through the noise and focus on the few things that really move the needle.
Scale-ups need results
Strategy without delivery is a deck. I partner with founders and leadership teams to make growth visible, measurable, and repeatable.
Marketing and sales alignment
Revenue only grows when marketing and sales operate as one commercial engine with shared goals, metrics, and accountability.
How I work
Strategic guidance,
hands-on delivery.
I work with B2B businesses as a fractional CMO, bringing senior-level marketing leadership and the ability to roll up my sleeves and deliver the strategy, systems, and campaigns that move the pipeline.
Fractional CMO
Senior-level marketing leadership without the full-time hire. I become part of your team – setting strategy, leading execution, and reporting to the board.
Demand generation
Channel strategy, lead generation and sales enablement programmes that fill your pipeline with the right accounts.
Strategic narrative
Positioning, messaging and the commercial story that sets you apart – in the deck, on the website, and in every sales conversation.
Sales and marketing alignment
Shared funnel, shared metrics, shared accountability. I build the SLAs, dashboards and operating rhythm that connect marketing activity to revenue.
What I help with
The challenges I solve.
These are the patterns I see most often with scale-up and PE-backed B2B businesses – and the problems I’ve built a career solving.
Choosing the right go-to-market motions
Which channels, which buyer motions, which accounts – and which to leave behind. Clarity on where growth will actually come from.
Sales and marketing alignment
Shared funnel, shared definitions, shared accountability. The SLAs, pipeline reviews and operating rhythm that connect both teams.
Clear positioning and narrative
Who you are for, what you uniquely do, and why it matters – expressed consistently across every channel and sales conversation.
Setting up demand generation
Campaigns, channels, MarTech and lead scoring that convert activity into pipeline – and pipeline into measurable revenue.
Let’s talk.
If any of this sounds like your business, let’s have a 30-minute conversation about what’s blocking growth and whether I can help.