The methodology
From unpredictable activity
to a governed growth engine.
ScalePath™ is a structured B2B growth methodology that replaces scattered marketing activity with a system — one that builds pipeline, proves ROI, and connects marketing directly to revenue.
Who it’s for
Is this your situation?
ScalePath™ is designed for B2B SaaS, tech, and professional services businesses where the CEO is still running growth and marketing functions as activity rather than a system.
You might be a fit if…
- £2m–£20m revenue or Series A/B
- 30–150 people, no CMO in place
- Marketing feels busy but not strategic
- Pipeline is inconsistent or unpredictable
- Sales and marketing aren’t aligned
- No clear ICP or messaging hierarchy
Or PE/investor-backed and needing…
- Commercial governance and credibility
- Board-ready KPI dashboards
- Marketing-sourced pipeline visibility
- Structured GTM ahead of a raise or exit
- Interim marketing leadership
- A clean audit trail of growth decisions
The system
Three phases. One system.
ScalePath™ moves through three phases in sequence. Each has defined outputs and a clear handoff to the next.
Phase 01
Diagnose
A structured audit across five areas of your business. You leave with a scored assessment and a clear picture of what to fix first.
Phase 02
Build
A 90-day plan that lays the foundations, fires up demand generation, and embeds the operating model your business needs to scale.
Phase 03
Govern
Ongoing governance that keeps marketing measurable, accountable, and aligned to your commercial goals at board level.
Inside the system
The five building blocks.
Each phase works through five connected building blocks that turn marketing from activity into a measurable system.
01
Focus
ICP, positioning and a messaging hierarchy that everyone in the business uses.
02
Engine
Demand generation, channels, MarTech and lead scoring built around your ICP.
03
Convert
Sales-marketing alignment, SLA, enablement and a real pipeline review rhythm.
04
Measure
Core 8 KPIs, dashboards and board reporting that connects marketing to revenue.
05
Scale
Team structure, MarTech stack, playbooks and SOPs that let growth keep going without you.
What ScalePath™ delivers
Real outcomes from real engagements.
£450k
Pipeline generated in 6 months · PushFar
600%
MQL growth · Salocin Group
+23%
Lead growth in 3 months · TalkLife
“Claire was exceptionally diligent, highly organised, and instrumental in creating a new, effective structure for our marketing activities. I would highly recommend Claire to any medium-sized business looking for an outstanding fractional marketeer.”
Andy Evans · Investor & Partner, Blue14 (Eleven Writing)
Ready to build your growth engine?
Get in touch to find out how ScalePath™ can help your business move from unpredictable activity to a system that grows.