Work with me

ScalePath™

From unpredictable activity
to a governed growth engine.

ScalePath™ is a structured B2B growth methodology that replaces scattered marketing activity with a system — one that builds pipeline, proves ROI, and earns marketing its seat at the board table.

Get in touch
See how it works ↓

Is this your situation?

ScalePath™ is designed for B2B SaaS, tech, and professional services businesses where the CEO is still running growth and marketing functions as activity rather than a system.

You might be a fit if…

  • £2m–£20m revenue or Series A/B
  • 30–150 people, no CMO in place
  • Marketing feels busy but not strategic
  • Pipeline is inconsistent or unpredictable
  • Sales and marketing aren’t aligned
  • No clear ICP or messaging hierarchy

Or PE/investor-backed and needing…

  • Commercial governance and credibility
  • Board-ready KPI dashboards
  • Marketing-sourced pipeline visibility
  • Structured GTM ahead of a raise or exit
  • Interim marketing leadership
  • A clean audit trail of growth decisions

Three phases. One system.

ScalePath™ moves through three phases in sequence. Each has defined outputs and a clear handoff to the next.

Diagnose

A structured audit across five areas of your business. You leave with a scored assessment and a clear picture of what to fix first.

Build

A 90-day plan that lays the foundations, fires up demand generation, and embeds the operating model your business needs to scale.

Govern

Ongoing governance that keeps marketing measurable, accountable, and aligned to your commercial goals at board level.

01

Focus

02

Engine

03

Convert

04

Measure

05

Scale

What ScalePath™ delivers.

Real outcomes from real engagements.

£450k

Pipeline generated in 6 months

600%

MQL growth

+23%

Lead growth in 3 months

“Claire was exceptionally diligent, highly organised, and instrumental in creating a new, effective structure for our marketing activities. I would highly recommend Claire to any medium-sized business looking for an outstanding fractional marketeer.”

Andy Evans — Investor, Partner, Blue14 (Eleven Writing)

Ready to build your growth engine?

Get in touch to find out how ScalePath™ can help your business move from unpredictable activity to a system that grows.

Book a discovery call