Case Studies
Real results from real engagements.
My case studies show how I’ve helped scale-ups, agencies and PE-backed companies diagnose blockers, design strategies and deliver measurable growth.
HR SaaS · PE-backed
PushFar: 70% lead increase, doubled inbound pipeline.
PushFar, a HR SaaS platform backed by private equity, needed a structured demand generation function to scale into enterprise accounts of 1,000+ employees while aligning marketing and sales.
Approach
Built the demand gen engine end-to-end: refined ICP and account tiering, launched targeted paid and content campaigns, implemented HubSpot workflows and lead scoring, and put a joint sales-marketing SLA and pipeline review rhythm in place.
Impact
70% increase in qualified leads and a doubled inbound pipeline in four months – giving the sales team the enterprise accounts needed to support the next funding milestone.
Content marketing · PE scale-up
Eleven Writing: 80% lead generation increase.
Eleven Writing, a PE-backed content marketing agency, needed a sharper strategic narrative and a demand generation programme that would convert traffic into qualified pipeline and credibility with enterprise buyers.
Approach
Rebuilt positioning and messaging around an enterprise ICP, launched a multi-channel demand gen engine across content, SEO, and LinkedIn, and introduced a measurement framework to show pipeline contribution month by month.
Impact
80% increase in lead generation and a materially stronger enterprise pipeline – evidence of commercial progress for the next PE milestone.
Mental health SaaS · Late-stage VC
TalkLife: +23% leads in 3 months, UK/US/AU launch.
TalkLife, a late-stage VC-backed mental health platform, needed a multi-market go-to-market plan to build credibility and pipeline across the UK, US and Australia.
Approach
Built the GTM plan for three markets, launched content and nurture programmes, optimised email and web conversion, and introduced weekly performance reviews against a defined set of growth KPIs.
Impact
+23% leads in three months, a 35% rise in website traffic and a 27% improvement in email open rates – underpinning credibility with existing investors and the next funding round.
Tech & data consultancy · PE-backed
The Salocin Group: 600% MQL growth.
The Salocin Group, a PE-backed tech and data consultancy, needed to consolidate marketing across four business units into a single commercial engine – with a MarTech stack, team structure and measurement framework to match.
Approach
Ran a full MarTech overhaul, restructured the team of four, designed a £1M marketing budget and built an integrated demand gen and paid engine across all business units – with board-level KPI reporting.
Impact
600% growth in marketing-qualified leads, 18% reduction in PPC cost, and a unified commercial function with the reporting visibility the PE board required.
Could your business be the next case study?
Book a 30-minute discovery call and we’ll talk through where growth is blocked and what a structured engagement could look like.
Fractional CMO B2B Scale Ups 